Creating An Anamatic

After finalising and storyboarding our idea, we then filmed the shots with a hard disc Sony MPeg2 SD NX camera - 10 seconds per shots. There are many advantages with using this camera, for example: Speedy upload, and each shot is made into a seperate file, making logging easier.

Once this was done, I then uploaded the shots onto final cut pro and started to cut the shots to the track. Due to the fact that track was too long, i had to cut the track, so after alot of trial and error, i managed to get the finished cut sounds good.We went through the track and decided what the best time was to cut between shots- making note of key rhytms that will help make editing easier. Throughout, i used markers in order to mark key moments to cut at, which will help when making editing decision. Doing the editing my self has given me a better understanding of the technology and development of media products. It has also helped me get a clearer understanding of our own music video, enabling me to envisage what the video is going to look like. However, after putting the shots onto screen, a few changes had to be made. I had to both, elongate and cut shots in order to fit the music and also, to reflect the mood of the music. This is important due to the fact that were telling part of a story in our video.

I have a specific vision of how i want the song to sound and look, so the way the song is enveloped will represent my vision.

Story Boarding process

At this moment in time, we have just started our initial story boards. After discussion of our decided plot, we then started to draw out the shots

Initial ideas included:

• Helicopter shots
• Walking in a desolate/barren wasteland
• Flicking cigarette onto petrol- petrol trail
• Fast tracking shots
• Chinese people playing violins

Initial plot:

mid story- man walking through deserted landscape. Walking away from building where he just committed an act. He then flicks a cigarette which follows a petrol trail leading towards the house- in order to cover his tracks. Once flames are ignited, as he's walking away creepy looking girls with hair on their face come into shot playing the violin. This was in order to give the piece a modern twist. It was then going to end on him boarding a helicopter. All filmed at 'Battersea powerstation'.

Initial Location:

Barren, secluded landscape in order to show the lonelyness of the situation. In conjunction with the helicopter and fire trail, this could have work. But realistically, it wouldn't have.

Changed Ideas:

After discussion and analysis of the plot and shots, we decided that it was better if we changed the idea. Even though we could get the helicopter, - and the reason we were going to use it was because it was a modern twist of the horse- we thought that it was best to take it out in order to make the overall plot darker. We also got rid of the fire idea due to the fact that we were unable to do it at battersea due to fire restrictions.

New Plot:

In order to make the video darker and more sinister and to take full advantage of the location, a new plot was formed. We now want the power station to act as a pen where people were kept. The main man(lead singer) has gone there in order to be reunited with his love. However, all shots of people in the station are actually ghosts- shown by flickering etc. As he walks through the station, shots of the 'captive' are shown- straight cuts and also in tracking shots. This continues as he progresses through the station. Shots including close ups of the captive eyes etc. Near the end, shots of 'His Girl' are shown, juxtaposed with him running- creating a visual link between the two. After he realises she isn't there, and the song ends, sounds of the 'real world'- sirens, talking etc. start to play. Cate came up with this idea as it makes it looks like the 'Man' was numb to the out side world, but after realising 'she' wasn't there, reality kicks in.

My group are currently in discussion about wether or not to use prosthetics. I came up with the idea of shooting in black and white, so with this, making can be just as effective - dark smudges below eyes.

Final Location:

This is our chosen location due to its sinister atmosphere and naturally abandoned look. The dark tinge and panel less windows creates a barren, eerie atmosphere - backing up the bands star image.

The below shots are shots backing up the artists star image.

These shots, and in particular the fire in the eyes, back up the artist mysterious ways. The fire can represent either the madness in his head, or the sex appeal that he has.

These shots include a main girl in chains love interest it defines the hetro sexual nature of the star artist. Most of the songs in this genre are about a man who has done a women wrong, or vice versa, so this song backs up the stereotypical references that the genre has.


Another stereotypical aspect that this genre withholds is the use of a guitar. Due to the way were modernising the song, we needed key images that can relate to the genres original stereotypes. This is in conjuction to the below image- the cowboy hat.

Here the artists star image is majorly enforced. The rugged, un shaven face, shadowed by the black cowboy hat create a mysterious, modern and sex appealling man.