- The band have been around for 2 years so are new
- They've become indivual in the way the make and perfrom music
- Breaking stereotypes of the typical country/western video; hay bail, cigarette.
- They met in Nashville but after forming a band, they moved to Austin, Texas.
- They've also broken away from stereotypes in terms of the lyrical choice. They dont sing about love or death which is very common in this genre.
What Gener(s) of music do the band/ artist fit into?
- Heavily influenced by George Strait, Blake Shelton, Jerod Niemann
- Country is constantly changing so with their modern sounds, it will help their star image
What record label are they signed to?
- Touch and Go records
- Touch and Go records is an independant record label based in Chicago, Illinois
- Grew to the key record label in the 1980's alternative and rock scene
- Made a name for them selves by releasing new sounding rock band such as 'Big Black' and 'Jesus Lizard'
Who are the bands audience?
- middles aged- (50+)
- mainly white males
- people who listen to indie also listen to country
What kind of visual images has the act/band created for themselves
- They usual wear the traditional cowboy hats and chaps but with a twist
- Also seen in deserted land- reflecting the country rawness
- In terms of the music video. They steer away from the stereotypical look of a man walking in a desert chewing tabacco.
- They use special effects and non-stereotypical country looking setting and props such
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